About Us
Built from real stories, designed to connect
Origin Media Works is a full-service creative media agency that believes the most powerful brands are built from understanding, not assumptions. We help businesses shape meaningful identities through strategy, storytelling, design, and creative experiences that connect with real people.
Every brand has an origin — a reason it exists, a problem it set out to solve, and a story worth telling. Our approach begins by uncovering that foundation of every piece of creative work feels intentional, authentic, and aligned. From branding to content and digital experiences, we create work that not only looks impactful but also builds lasting emotional connections.
OUR FOUNDERS
The Minds Behind Origin Media Works
Behind every great brand is a story, a vision, and the people driven to bring it to life. Meet the founders behind Origin Media Works; creatives passionate about building meaningful brands through strategy.
Ariana Dharmadhikari
Creative Director
Marketing strategist and operations leader with an MSc in Marketing from the University of Bath. I’ve moved through copywriting, sustainability consulting, charity campaigns, a self built digital art business, and operations at a high-volume restaurant in London with each chapter sharpening a different edge. At Origin Media Works, I step in as Creative Director, a role I’ve been building towards without always knowing it. From copy that converts to campaigns with real-world stakes, I’ve learned that great creative direction is about knowing what works, staying composed when things don’t, and leading with clarity under pressure. Every chapter got me here, and I’m still adding to it
Oved Gadkar
Visual Director
With a background in filmmaking in Mumbai and a Master’s in Cinematography from Berlin, my journey has evolved through writing and directing short films, working across film sets as an Assistant Director, and ultimately shaping stories through the lens as a cinematographer. I’ve had the opportunity to work within international creative environments that expanded both my visual language and understanding of storytelling across cultures. At Origin Media Works, I bring this global perspective and cinematic approach into the world of advertising and branded storytelling ; crafting visuals that are intentional, emotionally resonant, and rooted in purpose. By combining technical expertise, storytelling instincts, and international production experience, I aim to help transform ideas into compelling visual narratives that not only bring a client’s vision to screen, but elevate it.